Navigating the African tech media landscape for startups
Debates about local versus international media coverage in the African tech ecosystem often overlook the fact that local tech media plays a crucial role in elevating narratives and attracting international attention. Pitching a story that will resonate and secure media coverage requires thorough res
Why African tech startups need effective PR – in good times and bad
African tech startups should not underestimate the importance of an effective PR function. PR is about shaping perceptions, while marketing focuses on driving sales.
