Navigating the African tech media landscape for startups
- Debates about local versus international media coverage in the African tech ecosystem often overlook the fact that local tech media plays a crucial role in elevating narratives and attracting international attention.
- Pitching a story that will resonate and secure media coverage requires thorough research into publications and journalists, crafting attention-grabbing subject lines, keeping pitches concise, and building relationships with journalists.
- Founders can refine their approach to pitching and build productive relationships with African tech media by following these tips and eventually introducing a PR expert to the fold.
The article provides valuable insights into the importance of local media coverage for startups in the African tech ecosystem. It highlights the need for startups to understand the storytelling style of publications, craft compelling pitches, and build relationships with journalists. By following these tips, startups can increase their chances of securing earned media coverage and creating a meaningful impact.
