Why African tech startups need effective PR – in good times and bad
- African tech startups should not underestimate the importance of an effective PR function.
- PR is about shaping perceptions, while marketing focuses on driving sales.
- Startups should assess their PR needs based on their stage of growth and objectives.
Having an effective PR function is crucial for African tech startups to sustain success and navigate challenging times. PR plays a vital role in shaping perceptions and attracting partners, investors, and talent. Startups should assess their PR needs based on their stage of growth and objectives. It is advisable to seek expertise from PR agencies that can provide valuable experience. In times of crisis, a strong PR function can help steady the ship and build momentum by effectively communicating the company's mission and values. Preparation and having a crisis management plan in place during good times are essential for successful crisis management.
