MarketForce Fell Short—Now Its Founders Are Chasing A New ‘Chpter’
MarketForce, a B2B e-commerce company, closed its doors after facing challenges in scaling. The founders of MarketForce have launched a new venture called Chpter, which has secured $1.2 million in pre-seed funding.
Kenya’s Chpter secures a $1.2 million pre-seed to expand into Nigeria, Ghana, Egypt
Chpter secures $1.2 million in pre-seed funding to expand in sub-Saharan Africa. Funding led by Ken Njoroge of PANI, with participation from Plesion Capital, Techstars, Norrsken, and others.
Kenyan e-commerce startup Chpter raises $1.2 million in pre-seed round
Chpter, a Kenyan e-commerce startup, has raised $1.2 million in a pre-seed round. Chpter helps businesses convert social media into a sales platform.
Pivoting to Social Commerce: MarketForce Shuts Down RejaReja, Launches Chpter
Kenyan startup MarketForce is shutting down its B2B e-commerce platform, RejaReja. The company is pivoting to a new venture called Chpter, a social commerce startup.
YC-backed MarketForce scraps B2B eCommerce platform, pursues AI venture in Kenya and South Africa
MarketForce announces the shutdown of its B2B eCommerce platform, RejaReja, and the launch of its new venture, Chpter, a social commerce platform. Chpter is already assisting merchants in Kenya and South Africa in increasing revenue through social media channels.
