MarketForce Fell Short—Now Its Founders Are Chasing A New ‘Chpter’
- MarketForce, a B2B e-commerce company, closed its doors after facing challenges in scaling.
- The founders of MarketForce have launched a new venture called Chpter, which has secured $1.2 million in pre-seed funding.
- Chpter aims to revolutionize social commerce in emerging markets by providing businesses with tools to optimize sales processes on platforms like WhatsApp and Instagram.
The challenges faced by MarketForce highlight the difficulties of scaling startups in emerging markets. However, the founders' ability to regroup and secure funding for their new venture, Chpter, shows their resilience and determination. Chpter's focus on revolutionizing social commerce in emerging markets presents a significant opportunity for success.
