Chpter’s Investors Bet Big on Kenya’s Growing Social Commerce Market
- Kenya's social commerce sector is underutilized despite millions of active social media users.
- Chpter has developed a platform that automates conversations, marketing, and payments on WhatsApp and Instagram.
- The startup has secured $1.2 million in pre-seed funding to scale its technology.
Chpter's innovative approach to social commerce could significantly reshape the e-commerce landscape in Kenya and beyond. However, its long-term success will depend on the widespread adoption of its technology by businesses and the ability to navigate competitive market dynamics.
