Pivoting to Social Commerce: MarketForce Shuts Down RejaReja, Launches Chpter
- Kenyan startup MarketForce is shutting down its B2B e-commerce platform, RejaReja.
- The company is pivoting to a new venture called Chpter, a social commerce startup.
- MarketForce faced challenges in meeting financial obligations to its credit partner, Pezesha, but the issue has been resolved internally.
The shutdown of RejaReja highlights the challenges faced by B2B e-commerce platforms in achieving profitability. MarketForce's pivot to social commerce with Chpter shows their adaptability and desire to capitalize on emerging trends. However, the slowdown in investments in the B2B e-commerce space indicates a potential lack of confidence in the sector.
