YC-backed MarketForce scraps B2B eCommerce platform, pursues AI venture in Kenya and South Africa
- MarketForce announces the shutdown of its B2B eCommerce platform, RejaReja, and the launch of its new venture, Chpter, a social commerce platform.
- Chpter is already assisting merchants in Kenya and South Africa in increasing revenue through social media channels.
- MarketForce's CEO is confident that the lessons learned from previous failed ventures will help Chpter become profitable and sustainable.
The shutdown of RejaReja and the launch of Chpter indicate that MarketForce has faced challenges in its previous ventures. The CEO's confidence in the new venture suggests that they have learned from their mistakes and are determined to make Chpter successful. However, the negative sentiment indicates that there are risks and uncertainties associated with this new business.
