Kenya Startup MarketForce Shuts Down Its B2B E-Commerce Platform
- MarketForce is shutting down its B2B e-commerce platform RejaReja.
- The co-founders will be pivoting to a new company called Chpter.
- Chpter will focus on empowering online merchants through conversational commerce in Africa.
The shutdown of MarketForce's B2B e-commerce platform RejaReja is a significant development for the company. However, the pivot to Chpter and the focus on empowering online merchants through conversational commerce in Africa shows their determination to adapt and find new opportunities. The emphasis on automation and artificial intelligence indicates a forward-thinking approach.
