Credit Direct, the digital lender with ₦4bn in 2023 profits wants a bigger piece of the pie
- Credit Direct reported ₦4bn ($2.6 million) in profits for 2023.
- The company has a return on equity of 45.5%.
- Credit Direct is popular among civil servants for its partnership with the state and federal government.
Credit Direct has achieved significant profitability and growth in the digital lending space in Nigeria. Its focus on serving civil servants through a partnership with the government has been successful, but the company faces challenges in expanding its customer base beyond the public sector. By leveraging digital channels and offering competitive pricing, Credit Direct has the potential to overcome these challenges and continue its growth trajectory.
