Exclusive: After two fundraises in 2023, Alerzo cut its workforce in February due to “digitization”
- Alerzo laid off at least 70 employees in February 2024 to cut costs and extend runway.
- This is the second round of layoffs in the past year, reducing the headcount by at least 400.
- The struggles of B2B e-commerce in Africa include challenges in differentiation and competition with offline distributors.
The layoffs at Alerzo indicate financial challenges and the need to prioritize cost-cutting measures. The struggles faced by B2B e-commerce startups in Africa, such as difficulty in differentiation and competition with offline distributors, highlight the complexities of the market. Further analysis and discussion on sustainable business models and strategies for success in the African B2B e-commerce sector would be valuable.
