Amazon Prime to layoff staff and stop producing African content
- Amazon Prime is laying off staff and scaling back its local content production in Africa and the Middle East.
- The streaming platform is restructuring its business model to focus on its European market.
- Despite the growth of the streaming market in Africa, Amazon Prime's presence in the region is being reduced.
The decision by Amazon Prime to scale back its presence in Africa and the Middle East is a setback for the region's streaming industry. With the streaming market projected to grow and local content creators relying on international platforms for distribution, the reduction in Amazon Prime's operations poses challenges for both the industry and the business models of tech-focused professionals. The struggles faced by African streaming platforms and the decline of IrokoTV further highlight the difficulties in establishing a sustainable streaming ecosystem in the region.
