Grocery delivery startup Mano expands to food delivery but it doesn’t want to serve everybody
- Mano, a grocery delivery startup, is expanding to Nigeria's ultra-competitive food delivery segment.
- Mano charges a flat delivery fee of ₦1,400 on all orders.
- Mano aims to win a sizeable market share in the $936.5 million segment dominated by Chowdeck, Food Court, Glovo, and HeyFood.
Mano's expansion into Nigeria's food delivery segment shows ambition and a strategic approach. By focusing on high-end areas and charging a flat delivery fee, they differentiate themselves from competitors. Their emphasis on quality and efficiency rather than scale sets them apart in a competitive market.
