Starlink Entered Africa With A Plan—The Market Is Forcing A Rethink
- Starlink has halted new sign-ups in major urban areas due to capacity issues.
- Kenya has approximately 8,000 Starlink users, ranking as the country's 10th largest ISP.
- Nigeria boasts over 23,000 active Starlink users.
Starlink's struggles in Africa illustrate the challenges of entering a diverse and rapidly evolving market. The company's initial strategy appears misaligned with actual demand, particularly in urban areas, and its inability to adapt quickly to regulatory environments and user needs could jeopardize its long-term success on the continent. A reevaluation of its approach, including partnerships with local ISPs and better capacity management, may be necessary to thrive in this competitive landscape.
