Safaricom and Pezesha launch new loan service for small businesses
- Safaricom partners with Pezesha to provide credit to small business owners through M-PESA business accounts.
- The new product, Mkopo wa Pochi, will complement Safaricom's existing loan products.
- Pezesha will assess creditworthiness using tools like credit bureaus and gain access to Safaricom's large customer base.
The partnership between Safaricom and Pezesha is a strategic move that will benefit both parties. Safaricom can expand its loan offerings to small business owners, leveraging Pezesha's expertise in digital lending. Pezesha, on the other hand, gains access to Safaricom's vast customer base, allowing it to reach a larger audience. Overall, this collaboration has the potential to drive financial inclusion and support the growth of small businesses in Kenya.
