eFinance Investment Group Secures Minority Holdings in Two Egyptian Digital Payment Companies
Tech In Africa | Grace Ashiru - May 26, 2024
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  • EFIG acquires 25% stake in NJ and 13% stake in EasyCash to simplify digital payments.
  • The acquisitions support Egypt's Vision 2030 for digital transformation.
  • EFIG's investment strategy focuses on growth and expansion in the digital payment market.
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The acquisitions by Egyptian eFinance Investment Group are strategic moves to strengthen their position in the digital payment market and support Egypt's digital transformation goals. With the acquisitions, EFIG aims to simplify digital payments, enhance financial inclusion, and drive growth in the digital economy. These partnerships have the potential to bring innovative digital products and services to the market, benefiting both individuals and businesses.
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