Sukhiba eyes expansion to power WhatsApp conversational commerce in Africa
- The social commerce market in Africa is growing as businesses and micro-entrepreneurs embrace digital media.
- Sukhiba Connect is a social commerce startup that enables businesses to reach and sell to customers through WhatsApp.
- Sukhiba has enabled WhatsApp commerce for more than 30 companies and is set to expand beyond Kenya with $1.5 million seed funding.
The growth of social commerce in Africa presents a significant opportunity for businesses and micro-entrepreneurs. However, there are still gaps in the end-to-end buying experience that need to be addressed. Startups like Sukhiba Connect are playing a crucial role in bridging these gaps and enabling businesses to leverage platforms like WhatsApp for seamless commerce.
