YoLa Fresh, a GrubMarket for Morocco, digs up $7M to connect farmers with food sellers
- YoLa Fresh connects smallholder farmers with traditional retailers of fruits and vegetables.
- The startup has recorded up to $1 million in monthly gross merchandise volume.
- YoLa Fresh aims to eliminate intermediaries in the fresh produce supply chain and reduce food wastage.
YoLa Fresh is addressing critical challenges in the fresh produce supply chain in Africa, particularly in Morocco. By directly connecting farmers with retailers, the startup is eliminating intermediaries, reducing food wastage, and providing financial opportunities for farmers. The rapid growth and funding received by YoLa Fresh indicate a positive market response and potential for expansion into other African markets.
