10 Startups to Watch in 2025 in North Africa
Tech In Africa | Kevin Mwangi - Mar 12, 2025

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- Chari, a Moroccan startup, is revolutionizing retail with a B2B e-commerce platform that supports over 20,000 small grocery stores.
- MaxAB in Egypt has merged with Wasoko, creating Africa's largest informal retail network, supporting over 450,000 merchants.
- InstaDeep, a Tunisian AI company, has developed platforms for protein design and locust detection, showcasing the potential of AI in solving complex problems.
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The rapid growth of North Africa's startup ecosystem is commendable, particularly as it addresses pressing regional challenges through innovative solutions. However, ongoing issues such as internet penetration and youth unemployment must be tackled to sustain this momentum. The collaboration between startups and established companies, as seen with Paymob and Mastercard, is crucial for driving further digital transformation and economic growth.
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