Breaking: Safaricom offers improved internet speed in response to Starlink’s growing popularity
- Safaricom doubled the speed of its fibre internet packages.
- 10 Mbps plan upgraded to 15 Mbps at KES 3,000 ($23).
- 20 Mbps plan upgraded to 30 Mbps.
Safaricom's aggressive response to Starlink's market entry demonstrates its commitment to maintaining leadership in the broadband sector. However, the effectiveness of these strategies will depend on customer uptake and the company's ability to manage increased demand for high-speed internet services.
