The Hits and Misses of Kenyan Startups: A Closer Look at the Challenges
- Kenyan startups raised a staggering USD 800 million in 2023.
- Twiga Foods raised funds but downsized its workforce and faced controversy.
- Marketforce raised a large amount of funding but later struggled and closed down.
The challenges faced by Kenyan startups highlight the importance of sustainable growth and effective management. While raising funding is crucial, it is equally important to address issues such as workforce management, ethical practices, and market fit. Startups should learn from these failures and focus on creating solutions that cater to a wider audience, ensuring long-term success.
