Fintech Firm DigMo Launches in Zambia To Gamify Financial Planning for Africa’s Mass Market
- Launch of DigMo's wallet service licensed by the Bank of Zambia.
- Appointment of James Chona as Chairman to advise on growth efforts.
- Introduction of the 'Save to Win' savings model with gamified elements.
DigMo's innovative approach to financial planning could significantly transform the financial landscape for low- and middle-income earners in Zambia and potentially across Africa. By prioritizing user engagement and gamification, DigMo is likely to attract a demographic that has been underserved by traditional financial institutions. However, the success of this model will depend on its ability to scale and adapt to diverse market needs across different regions.
