Safaricom Boosts Internet Speeds to Compete with Rising Starlink Demand
- Safaricom doubled speeds for its 10 Mbps, 20 Mbps, 40 Mbps, and 100 Mbps internet packages.
- The 100 Mbps package has been upgraded to 500 Mbps for KES 12,500 ($97).
- Safaricom introduced a family share plan offering discounts of up to 20%.
Safaricom's strategic response to the competitive threat posed by Starlink demonstrates a proactive approach to market dynamics. However, the request to block independent satellite providers raises questions about fair competition and consumer choice in the broadband market.
