LULA Expands Footprint with Acquisition of Zeelo’s South African Operations
- LULA acquires the South African subsidiary of Zeelo.
- Zeelo is exiting South Africa to focus on operations in the US, UK, and Ireland.
- LULA aims to capture a larger share of the market and reduce transportation costs for employers.
The acquisition of Zeelo's South African subsidiary by LULA presents a strategic opportunity for LULA to expand its presence and capture a larger market share. By leveraging Zeelo's established presence and customer base, LULA can offer more transportation options to employers and reduce commuting costs for workers. This move aligns with LULA's goal of achieving financial stability and scaling smartly.
