Moroccan agritech startup YoLa Fresh secures $7 million pre-Series A to solve supply chain issues
Techpoint Africa | Ifeoma Joy Okorie - May 30, 2024
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  • YoLa Fresh secures $7 million in pre-Series A funding to link farmers with retailers.
  • The startup aims to expand into additional markets but is currently focused on Morocco.
  • YoLa Fresh plans to remove middlemen from the food supply chain, synchronize supply and demand, and increase profits.
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YoLa Fresh's direct connection between smallholder farmers and retailers, along with its focus on removing middlemen from the food supply chain, has the potential to revolutionize the agricultural sector in Morocco. The startup's strong customer loyalty and projected revenue growth indicate a positive future for the business.
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