African crypto startup Yellow Card raises $33M led by Blockchain Capital to scale its B2B pivot
TechCrunch | Tage Kene-Okafor - Oct 16, 2024
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- Yellow Card raises $33 million in Series C funding led by Blockchain Capital.
- The company shifts focus from retail customers to business clients for better sustainability.
- Yellow Card's transaction volumes surged from $1.7 billion to over $3 billion.
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The shift of Yellow Card towards a business-centric model reflects a deeper understanding of the market dynamics in Africa, where stablecoins can provide significant value amidst economic instability. This pivot not only enhances the company's sustainability but also positions it as a key player in the region's evolving financial landscape. Further discussions could explore how other crypto platforms can adapt similarly to thrive in challenging environments.
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