Quick commerce startup, Glovo steps into advertising
- Glovo displayed an ad for Jollof+, a savings product, to a user who completed a purchase on the platform.
- Rival Chowdeck is building a similar service, setting the stage for intense competition in Nigeria.
- Glovo has invested in electric bikes, which are cheaper to maintain than petrol-powered bikes.
Glovo's move into advertising could be a strategic decision to boost revenue and compete with rival Chowdeck. By offering advertising services, Glovo can strengthen its market position and potentially become a model for other startups in the industry. The competition may also lead to improved personalization for users, benefiting the customers.
