Tap, pay, go: CashAfrica wants to make payments easy, but first it must change customer behaviour
- CashAfrica launched in 2023 to provide contactless payment solutions.
- The fintech has processed ₦1 billion from B2C customers using its Cash Mobile app.
- Cash Mobile allows users to make transactions in under two seconds.
While CashAfrica is positioned well to capitalize on the growing digital payment landscape in Nigeria, its success will largely depend on its ability to educate consumers about the benefits of contactless payments and to ensure widespread availability of NFC-enabled devices. The competitive landscape with other fintechs and banks could pose significant challenges, but CashAfrica's first-mover advantage and proprietary technology may provide a critical edge.
