Ultimate Guide to Cross-Border Expansion for African Startups
- Access to 54 markets and diverse revenue streams presents significant opportunities for African startups.
- Regulatory hurdles and high costs are major challenges faced by startups looking to expand across borders.
- Leveraging AfCFTA and regional economic groups like ECOWAS can simplify market entry and reduce costs.
The potential for African startups to thrive in cross-border markets is substantial, especially with the support of AfCFTA and regional economic groups. However, it is essential for these startups to prioritize local adaptation and compliance to navigate the complexities of different markets successfully. The success stories of companies like Jumia and Flutterwave serve as valuable lessons for emerging entrepreneurs.
