Amazon enters SA amidst regulatory pushback again e-commerce leaders
- Amazon announces launch of marketplace in South Africa in 2024
- Takealot leads South Africa's online retail market with a GMV of R27 billion
- E-commerce market in South Africa projected to grow by 11.89% over the next three years
The launch of Amazon's marketplace in South Africa in 2024 is a positive development for the country's e-commerce industry. With Takealot currently leading the market, Amazon's entry will introduce more competition and provide opportunities for local sellers and entrepreneurs to grow their businesses. However, regulatory complications and the need to address conflicts of interest between retail divisions and marketplace operations pose challenges for both Amazon and existing players.
