Investors react positively after Jumia’s Q4 results
- Jumia's shares jumped by 41.18% after sharing its Q4 2023 financial results.
- Jumia reduced its operating loss to $4.5 million, the lowest in four years.
- Despite declining metrics, Jumia increased revenue and cut spend on advertising and promotions.
Jumia's Q4 2023 financial results show positive signs of progress, with a significant reduction in operating losses and increased revenue. Despite challenges in metrics like GMV and active customers, the market reacted positively to Jumia's strategic changes. However, achieving profitability in 2024 remains a critical goal for the company.
