Safaricom Responds to Mounting Pressure from Starlink with Internet Speed Upgrades
- Safaricom upgraded internet packages for home and business customers.
- Introduction of a new 1000Mbps Platinum plan priced at KSH 20 K (USD 155) per month.
- Existing plans have seen speed increases, such as 10Mbps to 15Mbps and 40Mbps to 80Mbps.
Safaricom's proactive approach in enhancing its internet services reflects a strong commitment to customer satisfaction and competitive positioning. However, the ongoing competition with Starlink highlights the need for continuous innovation and adaptation in the rapidly evolving telecommunications landscape. It would be beneficial for Safaricom to explore further partnerships or technological advancements to maintain its leadership in the market.
