Nigerian logistics startup, Sendstack woos traditional businesses in new software play
- Sendstack pivots focus from DLVR to CTRL logistics management software.
- DLVR service did not scale as anticipated, prompting the shift.
- CTRL has already attracted 10 corporate clients.
Sendstack's pivot to CTRL could be a strategic move that aligns with market demands for efficient logistics management solutions. However, the success of this transition will depend on their ability to effectively market CTRL to traditional businesses that may be resistant to change. It will be crucial for Sendstack to showcase the tangible benefits of their software to overcome entrenched manual processes.
