Safaricom’s M-PESA Marks 18 Years with Investment Platform Launch
- M-PESA debuted in March 2007 and currently serves over 70 million clients worldwide.
- The service supports over 55,000 integrations on its Daraja platform, hosting more than 100,000 developers.
- M-PESA processes close to 100 million transactions a day, making it Africa's largest fintech solution.
M-PESA's continuous innovation and expansion into digital financial services demonstrate its commitment to meeting the evolving needs of consumers. The introduction of new products like the Ziidi Investment platform and the M-PESA Super App reflects a strategic approach to enhance customer engagement and financial inclusion. As the fintech landscape grows, M-PESA's ability to integrate seamlessly with other services will be crucial for its sustained success.
