GITEX highlighted Dubai’s ambition to be a global technology hub. But the city needs a deeper Africa-strategy
- Dubai's GITEX is planning to launch overseas versions in Europe and Africa to expand its reach.
- Nigeria's social commerce startup, Gifty, was a finalist at the Expand NorthStar pitch competition.
- The UAE is demonstrating a cautious strategy in Africa by partnering with Morocco for GITEX Africa.
While the expansion of GITEX to Europe and Africa shows the UAE's ambition to tap into emerging technology markets, there are concerns about the effectiveness of tradeshows in fostering thriving technology ecosystems. The UAE should consider a deeper engagement strategy beyond events and pitch competitions to create long-term value for its ambitions.
