Senegalese Startup Kwely Receives Investment to Support International Growth
- Digital Africa announces investment in Senegalese startup Kwely Inc.
- Kwely functions as a B2B wholesale distribution channel for Made-in-Africa goods.
- Kwely partners with indigenous suppliers to enhance African brands.
The investment in Kwely Inc. by Digital Africa and Fuzé is a significant development in promoting African products globally. Kwely's strategy of partnering with indigenous suppliers and launching initiatives like the TEKKI Challenge demonstrates their commitment to elevating African brands. The partnership showcases the increasing trust in the global appeal of Made-in-Africa products and highlights the dedication of Digital Africa and Fuzé to transforming the perception of African e-commerce.
