Nigerian B2B eCommerce startup, OmniRetail acquires Traction Apps
- OmniRetail acquires Traction Apps for an undisclosed fee.
- Traction Apps has reached over 100,000 merchants in nearly four years.
- Traction raised $6 million in a seed round in 2023.
The acquisition of Traction Apps by OmniRetail represents a strategic move to enhance the payment solutions landscape for SMEs in Nigeria. By integrating their services, both companies can leverage their strengths to create a more robust platform that addresses the needs of small businesses in an increasingly digital economy. This merger could set a precedent for future collaborations in the fintech and eCommerce sectors across Africa.
