How strategic PR can supercharge revenue for African startups
- Venture capital is drying up and inflation is surging, impacting African startups.
- Startups are slashing marketing budgets and doubling down on sales to survive.
- Kuda Bank successfully captured market share by emphasizing 'no maintenance and transaction fees' in their messaging.
The current landscape for African startups highlights the critical need for effective communication strategies. While many founders focus on product features, they must pivot to customer-centric storytelling to truly resonate with their audience. Investing in skilled PR professionals is essential for startups to navigate challenges and leverage strategic communications as a growth driver.
