Egyptian fintech Bokra raises $4.6 million in pre-seed for wealth expansion
- Bokra raises $4.6 million in a pre-seed round to launch the Bokra app and expand its investment product offerings.
- The company aims to revolutionize wealth management in MENA by providing goal-based investment and savings products via asset-backed securities.
- Bokra addresses challenges such as lack of personalized investment planning and fragmented applications for asset-class investments.
The funding raised by Bokra will enable the company to introduce its innovative app and investment products, addressing the challenges faced by retail and SME investors in managing their wealth. With a focus on personalized planning and fractional ownership, Bokra has the potential to become a preferred investment platform in the MENA region. The high demand for alternative investment solutions and the large unbanked population in countries like Egypt present a significant opportunity for Bokra to make a positive impact.
